MARKETING, ADVERTISING AND PROMOTIONAL SERVICES
Op Art in collaboration with FDT Solutions can provide installers with the full spectrum of strategic marketing planning, graphic and conceptual design, print production, web design and social media marketing services.
Op Art Studio was established in 1994 and has a long-standing track record in the marketing, advertising and promotional space.
Covering every aspect of the visual representation of a brand from the logo to the style guidelines. Our brand identities are considered alongside brand strategists and conceptualised with the client’s vision front of mind.
By gaining a deep insight into our client’s brands, we create logos that are timeless, and scalable for use in all manner of promotional material such as; stationery, signage and vehicle branding. Our brands adapt to accommodate dynamic business growth and changing market places. We have designed logos for clients across various business sectors.
We have the skill-set and experience to engage in the creative process from concept to finished product. Well versed in the technical facets of the printing process – from paper sourcing to imposition for print, and possess the technical expertise to monitor the entire process including liaison with print suppliers, being it offset, silkscreen, cliché, digital, large format, vehicle branding, embroidery or sublimation.
Books, Magazines and Newsletters
We offer full self-publishing services. Book editing and on line play-books and proposals – we provide content advice and structuring, layout and concept design. Our mission is to ensure that the end product reflects the authors’ vision. Professional Copy writing and Editing available on request.
In collaboration with curators and event organisers, we have created graphics, signage, and custom-made stands including online and offline promotional materials, providing oversight of installation to ensure success.
Working closely with architects, interior designers and manufacturers, we push the boundaries of techniques and materials to create innovative, eye-catching and often site-specific signage.
We have the skill-set and experience to engage in the creative process from concept to finished product. Well versed in the varied facets of the printing process – from paper sourcing to imposition for print, and possess the technical expertise to monitor the entire process including liaison with print suppliers, being it offset, silkscreen, cliché, digital, embroidery or sublimation. Our near-obsessive attention to detail enables us to deliver a whole spectrum of impactful printed marketing materials such as leaflets, brochures, catalogues, magazines and large format posters, murals and banners, as well as point of sale items such as shelf talkers and gondolas’. We also produce and manage vehicle branding. All our services are with the client’s budget in mind.
Indoor & Outdoor Large Format Branding
We’ve affiliated with one of South Africa’s Established large format, indoor, outdoor media branding manufacturers to ensure tailored products and reasonable rates, we can therefore offer a complete one-stop product solution.
This includes design, system fabrication from raw materials, including powder coating and final product assembly. The print room is situated on the same premises. This ensures that the turnaround time is kept to a minimum. As a result, clients are offered a single point of contact ensuring that no time is lost from inception to completion.
We offer a comprehensive online service offering such as domain registration and hosting as well as cPanel maintenance, Email registration and hosting.
We are as comfortable online as offline. We tailor websites to our client’s specifications. We have conceptualised, developed, custom-built and launched responsive websites using WordPress and custom built from scratch on the Drupal platform.
Our sites are content managed and maintained to ensure seamless user experience, including ongoing SEO, site optimisation and back-up and administration facilities.
Social Media Services
Social media is a science and not be taken lightly. The efficacy of your social media presence should be geared to grow your business.
We will assist installers to link social media platforms such as Facebook, LinkedIn, Twitter and Instagram to their websites – for lead generation purposes. With the help of our powerful Our CRM system our installers can create client lists and send automated email and advertising promotions to their database generated from your website.
Everything we do online can be measured – We analyse and use metrics to optimise and target marketing.